I did this page the way I did because I felt I needed to keep the professional organized look but still creat a friendly welcoming environment for the customer. I chose blue text because it is more lively and friendly than black text. I put in the picture of an eye because I thought it was a clever way to create a theme that expressed the customer service that TMI strives to offer. I put in the moving sentences to create a slightly more lively page. I believe that a survey done this way would make a customer feel comfortable about filling out the form, because the entire page just expresses how big of a concern you have for giving them a non hassle process to meet their needs.